Capalbio

alance metropolitan rhythms with moments of slow living. Capalbio's garments reflect a rich heritage of outdoor life, craftsmanship, and natural materials, featuring earthy colors and durable fabrics that tell stories of rural workers and horsemen. The brand appeals to a generation that values tradition, versatility, and timeless elegance in everyday wear.

Philosophy

Capalbio's philosophy centers on celebrating a generation that travels with curiosity and purpose but remains deeply connected to its roots. It embraces a lifestyle where urban pace alternates with slow moments to enjoy life fully. The brand honors tradition through the revival of the maremmana jacket, emphasizing practicality, comfort, and timeless style. It respects the rhythms of nature and human life, inspired by the open spaces and slow time of the Tuscan Maremma region. Capalbio values heritage, craftsmanship, and the stories embedded in every garment, aiming to create clothing that is both functional and charming, suitable for diverse environments from outdoor adventures to urban settings.

Sustainability

Materials: Use of natural, earthy-colored fabrics with robust textures, dyed with in-head (tinteggiatura in capo) techniques to enhance color intensity and durability. Craftsmanship: Focus on traditional tailoring techniques and reinforcement of high-wear areas to extend garment life. Philosophy: Emphasis on slow fashion values, respecting natural rhythms and creating versatile, long-lasting clothing that connects wearers to heritage and environment.

Background

Capalbio draws inspiration from the Maremma region of Tuscany, known for its vast open spaces, slow pace of life, and rich history. The brand revives the maremmana jacket, originally worn by Butteri in the early 19th century as durable workwear adapted to outdoor life. This jacket supported movement and was reinforced in areas subject to wear, such as the shoulder where a rifle rested, and included large pockets for carrying provisions. Capalbio transforms this heritage into haute couture, blending tradition with contemporary urban needs. The brand's aesthetic is rooted in natural, earthy colors and robust fabrics, reflecting the landscape and lifestyle of the Tuscan countryside.

History

The origins of Capalbio's signature jacket date back to the early 1800s, when the Butteri of the Maremma region wore it as practical workwear. Over time, this garment evolved from a functional piece for outdoor laborers and horsemen into a versatile, stylish jacket suitable for modern urban and outdoor life. Capalbio reinterprets this historical garment with attention to detail and quality, preserving its traditional elements while adapting it for contemporary use. The brand's narrative is one of continuity between past and present, rural and urban, slow and fast rhythms of life.