CCILU (pronounced Chee-Loo) International Inc. is a sustainable footwear and apparel brand founded in 2011 by Wilson Hsu. The name means "liberate" in Japanese, reflecting the brand's mission to liberate producers and consumers from harmful traditional materials and production methods. CCILU innovates by upcycling waste materials such as coffee grounds, plastic bottles, ocean plastics, and agricultural waste into stylish, lightweight, comfortable, and functional shoes. The brand operates within ...
a circular economy model, collecting end-of-life footwear to convert into energy or upcycle into new products. CCILU emphasizes reducing waste, pollution, and carbon footprint while creating durable products that decrease overall consumerism. The brand has expanded to over 40 countries and is recogn
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