Centauro

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Founded in 1981 by Sebastião Vicente Bomfim Filho, Centauro is the largest multichannel sporting goods retail chain in Latin America, headquartered in São Paulo, Brazil. The brand offers a wide portfolio including sneakers, fitness clothing, gym equipment, and sports equipment through both e-commerce and physical stores. Centauro is part of Grupo SBF, a major Brazilian retail conglomerate. The company emphasizes agility and creativity in marketing, exemplified by its rapid production of World Cu...
p-inspired t-shirts during the 2018 Football World Cup to capitalize on event buzz. Centauro also integrates technology and marketing to enhance customer engagement and expand its sports ecosystem through investments in sportstech and event organizations. The founder, Sebastião Bomfim Filho, has a b
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