Cervone

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Ermanno Scervino is a luxury Italian fashion brand founded in 1999/2000, known for its sophisticated blend of sporty couture and elegant craftsmanship. The brand emphasizes timeless elegance, meticulous craftsmanship, individuality, and innovation, creating garments that serve as expressions of self and style. It offers women's and men's ready-to-wear, accessories, lingerie, beachwear, junior collections, and a streetwear line. The brand is celebrated for its high-quality materials, architectura...

l design influences, and a commitment to sustainable and transparent production practices.

Philosophy

The brand philosophy centers on timeless elegance inspired by the past yet relevant today, exceptional craftsmanship ensuring each garment is a masterpiece, celebration of individuality allowing personal style expression, and continuous innovation including sustainable practices and cutting-edge textiles.

Sustainability

Materials: Uses responsibly sourced natural fibers like cotton and silk, ensuring ethical treatment of workers and environmental care. Production: Employs advanced technology to minimize waste and reduce pollution during manufacturing. Transparency: Communicates openly about material origins, worker conditions, and environmental impact. Circularity: Encourages long-term use of garments, promoting recycling and upcycling to reduce waste. Collaborations: Partners with organizations dedicated to improving sustainability in fashion.

Founders

Ermanno Scervino, Background: Self-taught designer with experience in Paris and Italy, trained by Italian luxury mentors, with a background in architecture influencing his fashion design. Known for originality and sporty couture style.. Toni Scervino, Background: Entrepreneur and co-founder who partnered with Ermanno Daelli to establish the brand in 2000.

Background

Founded around 1999-2000 in Italy, Ermanno Scervino grew from Ermanno Scervino's vision to redefine fashion as a form of self-expression. The brand quickly gained acclaim for its unique approach to sporty couture and evening wear, combining architectural influences with luxurious fabrics. Headquartered near Florence, Italy, it maintains full Italian manufacturing and has expanded globally with over 500 points of sale and 39 stores worldwide.

History

Ermanno Scervino launched with a focus on evening jackets and sporty couture, gaining immediate success in Italy and internationally. Over time, the brand expanded into lingerie, beachwear, junior lines, and streetwear, collaborating with top models and photographers. It has maintained a strong presence in luxury fashion through quality, innovation, and Italian craftsmanship.

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