Charlotte Knowles (now KNWLS)

Visit Founders: Charlotte Knowles and Alexandre Arsenault Since: 2017 Add Bookmark

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KNWLS is a London-based luxury fashion brand founded in 2017 by Charlotte Knowles and Alexandre Arsenault, originally named Charlotte Knowles and rebranded in 2021. The label champions femininity as a form of armor, drawing inspiration from lingerie and corsetry to create bold, sensual, and confidence-boosting designs. Their aesthetic blends sportswear, craft, corsetry, and alternative culture, with a strong emphasis on form-fitting silhouettes, intricate prints, and structured denim. The brand'...

s vision is futuristic and rebellious, imagining a woman who uses fashion as empowerment and protection, often referencing post-apocalyptic and sci-fi themes. KNWLS is known for subverting traditional garments associated with oppression, transforming corsets and lingerie into symbols of strength, co

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