CM.100

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*CM.100* is a contemporary clothing brand that emerged in the early 1990s, coinciding with the global rise of environmental consciousness in fashion following the 1992 Rio Earth Summit. While specific details about the brand’s founding and operations are not provided in the excerpts, CM.100 is positioned within the broader sustainable fashion movement, which seeks to reduce the environmental impact of clothing production through measures such as cutting CO₂ emissions, minimizing waste and

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pollution, supporting biodiversity, and ensuring fair labor practices. The brand’s philosophy aligns with industry leaders like Patagonia and ESPRIT, who have long advocated for responsible consumption and production. CM.100’s approach likely emphasizes prolonging the lifecycle of materials, reducin
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