Cocoon

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Cocoon is a British slow fashion studio rooted in the South East of England, dedicated to creating clothing that serves as a quiet form of expression and an art of living. The brand’s philosophy centers on bending fashion rules, challenging conventional ideals, and crafting bold, daring, and unapologetically unique designs meant to inspire and elevate confidence. Each piece is conceived as a question—exploring how garments can hold comfort, embody care, and even express joy—making feeling as imp...

ortant as form. Collections are seasonal and small, made slowly with sincerity, favoring unlined structures, hand-finished details, and natural fibers such as cotton, linen, silk, and vintage deadstock. Cocoon resists mass production, embracing irregularity and rhythm, and views each design as a quiet collaboration between hands, histories, and the spaces in between. Beyond clothing, Cocoon creates small goods and ephemeral exhibitions that explore the poetry of dressing, the rituals of dwelling, and the art of dreaming. The brand is not in a hurry; it makes space for softness, slowness, and story.

Philosophy

Cocoon believes in bending the rules of fashion, provoking thought, and breaking norms to create unique, confidence-elevating designs. The brand follows a slow, thoughtful approach, prioritizing presence over perfection, and values the emotional and tactile experience of clothing. Cocoon’s method is intuitive, letting materials speak and time breathe, with a focus on comfort, care, and joy in every piece.

Sustainability

Ethical manufacturing: Since 2022, Cocoon has ethically manufactured its designs in Bali, Indonesia, ensuring fair wages, paid overtime, annual leave, sick leave, and health insurance for workers. The brand strictly prohibits forced or child labor. Eco friendly fabrics: Fabrics are carefully selected to reduce microplastic pollution and minimize environmental impact. Low moq: Low minimum order quantities prevent overproduction and reduce fashion waste. Timeless designs: Pieces are crafted to outlast trends, promoting longevity and reducing the need for frequent replacement. Recycling program: The manufacturing partner recycles waste materials to further sustainability. Carbon neutrality: The manufacturing partner offsets carbon emissions annually to achieve carbon neutrality.

Founders

Founder details are not explicitly stated in the provided excerpts. The brand was personally handmade by its founder from 2015 to 2022, but no name is given.

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