CR Active Living

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CR Active Living is a clothing brand deeply rooted in Swedish textile heritage and inspired by athletic discipline and local production. Founded by former Olympic athlete Peter Häggström Lindecrantz, the brand originated in 2017 to commemorate the 100th anniversary of his old track club, Eer Ecoer, located in Sweden's textile district of Kårad. The brand's philosophy emphasizes sustainability through local manufacturing and a design ethos influenced by Peter's track and field background and Nord...
ic mythology. The name 'YMR' (often associated with CR Active Living) derives from a giant in Nordic mythology symbolizing strength and endurance, reflecting the brand's athletic and cultural identity. Starting from a limited anniversary collection, CR Active Living evolved into a full fashion enter
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