Custommade
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CustomMade: A Journey from Custom Goods to Custom Jewelry
CustomMade is an online platform that initially operated as a marketplace for custom-designed items such as furniture, jewelry, home décor, and more. Founded by Michael Salguero and Seth Rosen, the company began its journey in 2009 after acquiring the custommade.com URL. Over time, CustomMade evolved to focus exclusively on custom jewelry design and manufacturing.
Early Years
- *Founding*: Michael Salguero and Seth Rosen
, who met at Boston University, bought the custommade.com URL in January 2009 for $140,000. The site was initially used by about 350 makers.
- *Growth*: With help from Google Ventures, CustomMade redesigned its site, significantly increasing paying projects. By 2010, the site had 1.5 million visitors and earned $350,000 in revenue.
Funding and Expansion
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*Series A Funding*: In November 2011, CustomMade raised $2.1 million from First Round Capital and Google Ventures.
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*Additional Funding*: In April 2012, CustomMade secured a $4 million funding round led by Google Ventures.
Shift to Jewelry
In May 2017, CustomMade refocused on custom jewelry after being re-purchased by Seth Rosen and Western Technology Investment.
Philosophy
CustomMade believes in creating unique, personalized jewelry that reflects individual style and memories.
Sustainability
No specific sustainability practices mentioned.
Founders
Michael Salguero, Background: Met Seth Rosen at Boston University, initially interested in custom-made clothing items.. Seth Rosen, Background: Met Michael Salguero at Boston University, initially interested in custom-made clothing items.
Background
CustomMade was initially an online marketplace for various custom items before focusing on jewelry.
History
Founded in 2009, CustomMade evolved from a general custom goods platform to a custom jewelry specialist by 2017.
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