DC

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Founded in 1994 by professional rally driver Ken Block and industry entrepreneur Damon Way in Vista, California, DC Shoes quickly established itself as a leading global brand in action sports. The brand's foundational mission was to create innovative, high-performance footwear specifically designed to meet the rigorous demands of professional skateboarding. DC pioneered several advancements in skate shoe technology, focusing on aspects like durability, impact protection, grip, and comfort, which...
quickly set new industry standards and earned them a strong reputation among athletes and enthusiasts.

DC's design philosophy is deeply rooted in the authentic culture of skateboarding, snowboarding, and motocross. They aim to blend functional innovation with a distinctive street and youth culture
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