Decode 1.8
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Decode 1.8 is a contemporary fashion brand founded by Hyun Jung Kim, a South Korean designer with a background in classical music, theater, and fashion design. Kim pursued her education in fashion design in South Korea before relocating to New York, where she graduated from Parsons The New School for Design. Her early career included roles as a stylist and costume designer for a local theater company, experiences that deeply influenced her creative approach. After working with prestigious design...
firms on a range of collections—from sportswear to evening wear—Kim launched her own label in February 2009. Decode 1.8 is known for its innovative, art-infused dresses that reflect Kim’s passion for the arts, her theatrical background, and her technical expertise. The brand emphasizes creativity, craftsmanship, and a fresh perspective on modern femininity, with a focus on special occasion and bridal-inspired designs[1].
While the available sources do not provide explicit details on Decode 1.8’s sustainability practices, the broader context of designer fashion suggests that brands like Decode 1.8 have the potential to lead in sustainability by emphasizing durability, creativity, and quality—values often associated with designer labels. However, there is no direct evidence in the provided excerpts that Decode 1.8 actively promotes environmental or social sustainability in its digital communications, a trend noted in the analysis of Portuguese designer brands where sustainability is often under-communicated despite its growing importance in the industry.
While the available sources do not provide explicit details on Decode 1.8’s sustainability practices, the broader context of designer fashion suggests that brands like Decode 1.8 have the potential to lead in sustainability by emphasizing durability, creativity, and quality—values often associated with designer labels. However, there is no direct evidence in the provided excerpts that Decode 1.8 actively promotes environmental or social sustainability in its digital communications, a trend noted in the analysis of Portuguese designer brands where sustainability is often under-communicated despite its growing importance in the industry.
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