DEF

reforms, including standardized certifications and eco-conscious production models. The brand's philosophy embraces prolonging garment lifecycles, reducing overproduction, and educating consumers towards environmentally friendly consumption. DEF's style is rooted in urban culture, blending aesthetic appeal with social responsibility, resonating with a demographic that values both fashion and sustainability.

Philosophy

DEF embraces sustainable fashion by integrating environmental, social, and ethical improvements into its business model. The brand supports reducing environmental impact through cutting CO2 emissions, minimizing waste, and promoting fair labor practices. It aims to prolong the lifecycle of garments and educate consumers on green consumption, aligning with industry-wide calls for systemic change beyond greenwashing. DEF reflects a commitment to responsible production and consumption within the fast-evolving streetwear market.

Sustainability

DEF aligns with sustainable fashion efforts that include reducing pollution and waste, supporting biodiversity, and ensuring fair wages and safe working conditions for garment workers. The brand operates in a context where voluntary reforms have been insufficient, highlighting the need for standardized certifications and regulatory measures. DEF's approach likely includes prolonging garment lifecycles and reducing overproduction, consistent with contemporary sustainable fashion practices.

Founders

Not explicitly stated in the provided sources; however, DEF was founded in 2007 in Berlin, Germany.