DefineMe Fragrance

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DefineMe Fragrance is a visionary niche fragrance brand founded in 2015 by Jennifer McKay Newton, based in Los Angeles, California. The brand is dedicated to empowering self-worth and confidence through scent, inspired by Jennifer's personal journey and passion for fragrance as a medium to evoke emotions and positivity. DefineMe creates natural, organic, vegan, and cruelty-free perfumes and personal care products, emphasizing conscious beauty practices and sustainability. Their signature concept...
, the "scent wave," reflects the dynamic unfolding of fragrance notes, inviting immersive sensory experiences. Beyond fragrance, DefineMe is a social impact movement supporting girls' education globally through partnerships with nonprofits like She's The First, donating a portion of profits to comba
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