Diesel

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Diesel is an innovative international lifestyle and fashion brand founded in 1978 by Renzo Rosso in Molvena, Italy. Originally rooted in denim mastery, Diesel evolved into a leader in premium fashion and a true alternative to the established luxury market. The brand is renowned for its bold, provocative advertising campaigns, pioneering marketing strategies, and a rebellious spirit that challenges conventional fashion norms. Diesel's product range includes apparel, accessories, fragrances, watch...
es, jewelry, and lifestyle collaborations extending to interior design and real estate under Diesel Living. Since 2020, creative director Glenn Martens has overseen Diesel's collections, bringing couture denim and expanding the brand's appeal across genders and categories. Diesel's DNA is deeply emb
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