District Vision

began with high-quality, minimalist eyewear engineered in Japan, featuring lightweight nylon and titanium frames and polycarbonate lenses with UV protection and impact resistance. Over time, the brand expanded into apparel and accessories, including performance socks in collaboration with Falke, all designed with thoughtful sourcing and a purpose-led approach. District Vision also runs the Mindful Athlete Program, collaborating globally with athletes and running clubs to promote mental health and mindfulness in sport. The brand is recognized for blending cutting-edge technology, minimalist aesthetics, and a community-driven wellness mission, with retail presence in prestigious stores like Dover Street Market and Barneys New York. Awarded by Gear Patrol and Runner's World, District Vision continues to innovate while fostering a conscious, connected approach to athletic life.

Philosophy

District Vision is rooted in mindfulness and holistic wellness, recognizing athletic performance as encompassing mental clarity, emotional balance, and spiritual well-being. The brand integrates meditation, breathwork, and visualization into its ethos and community programs, encouraging athletes to cultivate presence and resilience. Their mission is to develop products that support both mind and body, fostering a conscious, connected lifestyle beyond traditional sportswear.

Sustainability

District Vision emphasizes thoughtful sourcing and a soulful, purpose-led approach to design. Their products are engineered with durable, high-quality materials such as nylon, titanium, and polycarbonate lenses designed for longevity and performance. The brand maintains independence without outside investors to stay true to its mission, though explicit environmental sustainability initiatives are not detailed in the available sources.

Founders

Names: Tom Daly; Max Vallot. Background: Met at business school in London; Vallot worked for Saint Laurent and Daly for Acne Studios before founding District Vision. Both are devoted runners and meditators.. Philosophy: Their personal experiences with running and meditation shaped the brand's focus on mental and physical wellness. They emphasize mindfulness as integral to athletic performance and life balance.