DOOMSDAY SOCIETY

DOOMSDAY SOCIETY is an independent streetwear brand founded in 2012, originating from Sardinia, Italy, and strongly rooted in street culture and traditional tattoo art. The brand was created by the rapper Salmo, illustrator and tattoo artist Francesco Liori (aka FR3NK), and co-founder Andrè Suergiu. It began as a passion project to showcase traditional tattoo designs through printed t-shirts and hoodies, evolving into a full-fledged clothing line produced with high-quality standards. The brand e...