Drôle de Monsieur

Drôle de Monsieur (DDM) is a French ready-to-wear label founded in 2014 by Dany Dos Santos (also known as 'Alkarus') and Maxime Schwab, two friends from Dijon, a city in eastern France far from the traditional fashion capital of Paris[1][3][5]. With no formal design training, the founders built the brand on a dream to create their own clothing line, embodying a spirit of humility and outsider ambition encapsulated in their signature motto, *'Not from Paris Madame'*[1][2][7]. This phrase no