Eftychia

Eftychia is a London-based womenswear label founded by Greek designer Eftychia Karamolegkou, known for its androgynous, relaxed tailoring that blurs traditional gender lines. The brand defines a unique feminine identity centered on freedom, strength, and comfort, creating concise capsule collections of 11 to 13 looks twice a year. Eftychia's designs mix masculine and feminine elements, emphasizing craftsmanship and timeless pieces rather than fast fashion trends. The label is characterized by mi...