Ellos

apparel, shoes, accessories, and home decor. Ellos Group also includes sub-brands such as Áhkká, Staycation, Ellos On Our Terms, and Ellos Home. The company has a strong digital presence and has transitioned successfully from traditional mail-order to online retail, maintaining a customer base of approximately 1.7 million active customers in the Nordics. Sustainability is an essential part of Ellos Group's long-term value creation and identity, integrated into its commercial and operational development. The brand is also a main sponsor of the football club Elfsborg.

Philosophy

Ellos believes in modern effortless dressing that lets customers be themselves. The brand is dedicated to creating flattering, well-made clothing that fits the Scandinavian lifestyle. It prioritizes quality and design precision, losing sleep over every detail until it is just right. Ellos aims to embody true modernity for modern women, reflecting their age, lifestyle, and individuality.

Sustainability

Sustainability is a core focus for Ellos Group, integrated as an essential part of its long-term value creation and brand identity. The company has strengthened its operations with an increased focus on sustainability alongside digital and commercial growth, aiming to support responsible business practices in fashion and home furnishings.

Founders

Olle Blomqvist. Lars Gustafsson