EltaMD

cal excellence. EltaMD’s products are formulated with advanced topical technologies, prioritizing safety, efficacy, and accessibility for all skin types, tones, and conditions. The brand is celebrated for its commitment to skin health, supporting research initiatives and championing inclusivity in skincare. EltaMD’s reputation is built on rigorous science, not trends, making it a trusted choice for both dermatologists and everyday consumers.

Philosophy

EltaMD believes that advanced topical technologies should be available to everyone, envisioning a future where innovative medical skincare products are affordable and accessible to all global consumers. The brand is committed to clinical science, skin health, and inclusivity, ensuring that its products meet the needs of every skin type, tone, and condition.

Sustainability

Initiative: EltaMD is committed to sustainability by reducing its environmental impact. The brand aims to have all packaging be recyclable, reusable, or compostable by 2025. Programs: Supporting melanoma research and providing sunscreen products to programs nationwide.; Championing research in skin of color through mentorship programs.

Founders

Bill Kling, Background: Ad agency executive with expertise in skincare and a strong background in marketing, research, and development. Bill Kling founded Swiss-American CDMO and played a pivotal role in bringing the Swiss healing ointment to the U.S., evolving it into the EltaMD brand.

Background

EltaMD’s roots trace back to a healing ointment passed down by Swiss farmers in the 1800s. In 1988, Bill Kling brought this formula to the U.S., launching EltaMD as a professional wound care brand. By 2007, EltaMD expanded into physician-dispensed sun care and skincare, becoming the number one dermatologist-recommended sunscreen brand. In 2018, Colgate-Palmolive acquired EltaMD, while Swiss-American CDMO continues to manufacture its products.

History

EltaMD began in 1988 as a professional wound care brand inspired by a Swiss healing ointment. Over the next two decades, it evolved into a leading sun care and skincare brand, launching EltaMD in 2007. The brand gained global recognition for its clinical efficacy and dermatologist trust. In 2018, Colgate-Palmolive acquired EltaMD, further expanding its reach and impact.