Equo

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Equo is a forward-thinking equestrian apparel brand founded by Anna Dulin, with a mission to revolutionize riding wear by prioritizing comfort, functionality, and innovation. The brand was born out of Anna's dissatisfaction with the lack of progress in equestrian clothing design over the past century. As a single mother and passionate rider, Anna noticed common issues such as slipping pants and uncomfortable grips, leading her to develop pants with strategically placed grips, varied elastics for...

secure fit, water-resistant coatings, and optimal stretch to prevent puckering and gaping. Equo’s philosophy extends beyond apparel; the company is committed to making a positive impact through the Equo Fund, which supports equine-based charities, and by creating opportunities for children to enjoy riding. Sustainability is also a core value—Equo emphasizes eco-conscious production and a 100% satisfaction guarantee, encouraging customers to feel good about their purchases both in terms of quality and environmental impact. The brand’s ethos is about celebrating the beauty of the planet and its inhabitants, striving to make a difference where possible, and fostering a community that values innovation, comfort, and ethical practices.

Philosophy

Equo believes in continuous innovation to meet the real needs of riders, combining technical design with comfort and style. The brand is committed to ethical practices, supporting equine charities, and promoting sustainability. Equo’s mission is to make a positive impact—on riders, animals, and the planet—by creating products that are as thoughtful as they are functional.

Sustainability

Equo is dedicated to sustainable practices, emphasizing eco-friendly materials and production processes. The brand encourages customers to join the fight against climate change by choosing products that are better for the environment. Equo offers a 100% satisfaction guarantee, allowing returns for any reason, which reflects their confidence in both product quality and environmental responsibility. The company’s broader vision includes reducing waste and celebrating the planet’s beauty through responsible consumer choices.

Founders

Anna Dulin, Background: Anna Dulin is a single mother, equestrian, and innovator who identified gaps in traditional riding apparel. Motivated by a desire to improve the rider experience and support equine welfare, she launched Equo to address functional and comfort issues in equestrian wear. Her personal journey and challenges inform the brand’s inclusive and compassionate approach., Role: Founder

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