ERL

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ERL is a Los Angeles–based fashion brand founded by Eli Russell Linnetz in 2018 and officially launched in 2020. Rooted in the vibrant, laid-back culture of Venice Beach, California, ERL offers a fresh, colorful reinterpretation of all-American staples through a playful, cinematic lens. The brand blends art, nostalgia, and contemporary style, creating collections that feel like unfolding narratives inspired by Americana themes, 90s skate culture, and California’s surf and skate lifestyle. ERL’s ...
aesthetic is characterized by bold colors, quirky graphics, and relaxed luxury, reflecting Linnetz’s multidisciplinary background in film, styling, and music. The brand has expanded beyond menswear into tailoring, accessories, fragrances, eyewear, and footwear, maintaining a cohesive vision through
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