Éterne

ement, and exceptional comfort. The brand is celebrated for its use of premium materials like the finest cotton and luxurious cashmere, ensuring durability, perfect fit, and a quiet luxury aesthetic. Éterne has gained recognition in prestigious fashion magazines like Vogue and is favored by celebrities including Hailey Bieber, Kylie Jenner, and Miranda Kerr, who appreciate its effortless yet elevated style.

Philosophy

Éterne is built on the principles of timeless elegance, seasonless design, and quiet luxury. The brand prioritizes high-quality craftsmanship, perfect fit, and wearable luxury, aiming to create foundational wardrobe pieces that are both fashionable and comfortable. It celebrates simplicity, effortlessness, and the pursuit of perfection in wardrobe essentials, focusing on longevity and sophisticated refinement rather than fleeting trends.

Sustainability

Approach: Éterne emphasizes high-quality, durable materials to promote longevity and reduce waste through timeless design. The brand develops proprietary fabrics with trusted manufacturers, focusing on quality and durability to ensure pieces last. While explicit certifications or detailed sustainability programs are not mentioned, the focus on seasonless, long-lasting essentials aligns with sustainable fashion principles.

Founders

Chloé Bartoli, Background: Celebrity stylist with a clientele including Bella Hadid, Selena Gomez, Shay Mitchell, and Emily Ratajkowski. She founded Éterne to create expertly crafted, timeless wardrobe staples with a luxurious finish, born from her personal mission to find high-quality essentials that fit perfectly and are beautifully made.. Adam Bernard, Background: Co-founder of Éterne and founder of Haute Look. He focuses on fabric development and product quality, forging proprietary relationships with fabric manufacturers to ensure quick turnaround and high-quality textiles for the brand.

Background

Founded in 2020 in Los Angeles by stylist Chloé Bartoli, Éterne emerged from Bartoli's personal experience and frustration with the lack of high-quality, perfectly tailored wardrobe essentials. The brand quickly gained traction through word of mouth among celebrities and fashion insiders. It emphasizes proprietary fabric development and maintains a quick production turnaround by owning much of its fabric supply. Éterne has been featured in top fashion publications and worn by high-profile celebrities, establishing itself as a leader in the luxury basics market.

History

Éterne was launched in 2020 by Chloé Bartoli and Adam Bernard. Bartoli, a stylist with a high-profile celebrity clientele, sought to fill a gap in the market for luxurious, timeless wardrobe staples. Bernard brought expertise in fabric sourcing and production efficiency. The brand has experienced rapid growth, including a 7x year-over-year increase in sales as of late 2024. It has become known for its proprietary fabrics developed in Italy and other locations, and its collections have expanded to include swimwear and various wardrobe essentials.