Evidnt is a premium denim brand launched by Edgemine, a Los Angeles-based company with over 20 years of experience in the fashion industry. The brand was conceived to fill a perceived gap in the women’s premium denim market, offering high-quality, stylish jeans at accessible price points (under $100). Evidnt’s aesthetic is described as 'LA style with European substance,' blending runway-inspired design with everyday wearability and comfort. The line quickly gained traction, with initial distribu...
tion through major retailers Nordstrom and Anthropologie. Edgemine’s leadership emphasized a focus on both trend-forward design and practical comfort, positioning Evidnt as a contemporary denim option for fashion-conscious consumers seeking value without compromising on style[1]. The brand’s philoso
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