Ewa

w edges. The collections feature a signature crushed look and are designed to feel authentic and lived-in, focusing on quality and longevity rather than seasonal trends. The brand releases two main collections annually, complemented by limited edition special collections, and is sold in its own boutique in Stockholm, as well as through retailers in about 18 countries worldwide. Ewa i Walla garments are celebrated for their layered silhouettes, exclusive materials, and creative combinations that allow personal expression and a unique style.

Philosophy

Ewa i Walla embraces slow fashion with a focus on timelessness and quality. The brand prioritizes creating garments that remain fashionable over many years rather than following fleeting seasonal trends. It values natural materials and craftsmanship, aiming to produce clothes that feel authentic, lived-in, and artistic. The philosophy encourages building a personal dream wardrobe gradually, with pieces that offer freedom of self-expression through design, material, and detail.

Sustainability

Approach: Ewa i Walla practices slow fashion, emphasizing durability and timelessness over fast trends. The brand uses natural, pre-washed materials such as linen, silk, wool, cotton, and organdy to create garments that last and feel authentic. Production is localized, with design, creation, and distribution centralized in the company’s studio near Valla, Sweden, reducing environmental impact. The focus on quality and longevity supports sustainable consumption by encouraging customers to build wardrobes over time with lasting pieces.

Founders

Ewa Iwalla, Background: Artist and designer from the village of Valla, Sweden. Passionate about creation and design, also involved in jewelry design, pottery, and painting. Founded Ewa i Walla in 2002, following a philosophy of creating unexpected, timeless fashion inspired by old crafts, vintage fabrics, and traditional Scandinavian attire.

Background

Founded in 2002 in Valla, Sweden, Ewa i Walla grew from Ewa Iwalla's artistic vision and connection to her home region's traditional crafts. The brand draws inspiration from flea market finds, vintage boutiques, and family heritage fabrics. It has expanded internationally, with collections shown in Stockholm showrooms and sold in around 18 countries. The company handles design, creation, and distribution from its studio near Valla.

History

Since its founding in 2002 by Ewa Iwalla, Ewa i Walla has developed a reputation for distinctive, artistic women's clothing that blends natural materials with traditional Scandinavian influences. The brand has steadily grown, gaining interest across Europe and the US. It maintains a slow fashion approach with two main collections per year and additional limited edition releases, continually evolving while staying true to its roots in craftsmanship and timeless style.