Eytys

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Eytys (stylized as EYTYS and pronounced "eighties") is a Stockholm-based fashion brand founded in 2013 by childhood friends Max Schiller and Jonathan Hirschfeld. Initially launched as a unisex sneaker and footwear label, Eytys quickly became known for its bold, chunky-soled sneakers that challenged conventional proportions in footwear design. The brand expanded into genderless ready-to-wear collections starting in 2017 with denim and fully seasonal apparel by 2019. Eytys emphasizes refining and ...
elevating classic silhouettes with a contemporary, unisex appeal, blending traditional craftsmanship with bold proportions. The aesthetic draws inspiration from 1990s rave culture, workwear, and subcultures, creating eclectic, fun-forward designs for the post-internet generation. The brand's flagshi
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