F_WD

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F_WD (pronounced 'forward') is a pioneering sustainable fashion brand launched in 2019 by the Italian Future Footwear Group (FFGROUP). Its core philosophy revolves around creating desirable, high-quality, and contemporary apparel and footwear with an unwavering commitment to environmental and ethical responsibility. The brand champions a 'no compromise' approach, demonstrating that style and sustainability can coexist seamlessly. F_WD exclusively uses vegan, cruelty-free materials, heavily relyi

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ng on innovative recycled, upcycled, and plant-based alternatives like apple leather, corn-derived compounds, and recycled plastics. Design-wise, F_WD embraces a gender-neutral, street-inspired aesthetic, blending utilitarian elements with modern silhouettes. Their collections are designed to be seasonless and versatile, reflecting a forward-thinking vision for fashion that prioritizes circularity, transparency, and a minimal environmental footprint.
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