Fashion B.E.S.T. x Yoox

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*Fashion B.E.S.T. x Yoox* is a collaborative fashion brand associated with the Italian online fashion retailer YOOX Net-a-Porter Group S.p.A., a global leader in luxury e-commerce. The brand benefits from the legacy and infrastructure of Yoox, originally founded in Milan in 2000 by Federico Marchetti, and Net-a-Porter, founded in London in 2000 by Natalie Massenet. The combined entity, formed after the 2015 merger, serves over 180 countries and retails products from hundreds of designers,

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including exclusive capsule collections. Yoox's concept centers on selling overstocked or unsold luxury fashion items online at discounted prices, maintaining brand integrity while offering accessibility. The group also emphasizes innovation in digital retail, including launching print and digital m
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