Fashion Union
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UNION is a streetwear and contemporary clothing brand and retailer with roots tracing back to the late 1980s and early 1990s. It originated from Parachute, a Canadian clothing brand founded by James Fowler, and was developed further in Los Angeles by Eddie Cruz, one of the original owners. UNION is known for its eclectic mix of brands and collaborations, including ties with Stüssy and Undefeated, and for its iconic “Frontman” logo, a haloed silhouette that has been a signature element on apparel...
and store signage. The brand has maintained a strong presence in both New York and Los Angeles, emphasizing a blend of street culture and fashion heritage. UNION has celebrated milestones such as its 30th anniversary and has engaged in notable collaborations, including a future project with Jordan.
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