Fate

responsible consumer decisions. The brand's name reflects the belief that our fate is shaped by the responsible choices we make.

Philosophy

FATE believes in owning your story and wearing it boldly, emphasizing responsible decisions that shape our fate. The brand focuses on sustainability by creating fashion that is both stylish and environmentally conscious, using up-cycled and surplus materials to reduce waste and promote slow fashion.

Sustainability

Approach: FATE's sustainability approach centers on up-cycling vintage garments and using surplus materials to create limited edition pieces, reducing waste and environmental impact. Certifications: The brand aligns with eco-conscious standards, referencing OEKO-TEX® ECO PASSPORT certified safer chemicals for a cleaner planet, indicating a commitment to safer production processes. Local production: All garments are made locally in Vancouver, supporting local manufacturing and reducing carbon footprint.

Founders

Sara Gourlay, Background: Founder and owner of FATE, inspired by styling a vintage collection at Eco Fashion Week and motivated to bridge social consciousness with fashion.

Background

FATE began as a curated vintage line sold at the 'Today' boutique in Gastown, Vancouver. After success at Eco Fashion Week, the brand evolved to launch its first sustainably designed collection featuring up-cycled vintage and surplus materials, made locally in Vancouver. The collection targets stylish women concerned about environmental impact and fast fashion's negative outcomes.

History

Originally known as FATE Vintage, the brand transitioned from curated vintage pieces to designing sustainable fashion collections. The launch of its first sustainable collection was announced in 2013, marking a significant step in its commitment to eco-conscious fashion. The brand continues to produce limited edition, locally made apparel with a focus on sustainability and contemporary style.