Five

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Five Four is a menswear brand founded in 2002 by Andres Izquieta and Dee Murthy while they were still in college at the University of Southern California (USC). The brand was conceptualized in 2001, inspired by the founders' exposure to accessible, stylish fashion exemplified by the first H&M store in America. Five Four focuses on providing affordable, quality menswear with a modern aesthetic, emphasizing convenience through a subscription-based service that helps men look good effortlessly. The...

brand has successfully navigated the challenges of the apparel industry, including the recession, and has grown into a multimillion-dollar business with a strong following among style-conscious men who appreciate curated, ready-to-wear outfits.

Philosophy

Five Four aims to simplify men's fashi

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