Flapper

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*Flapper* is not a contemporary clothing brand, but rather a cultural and fashion movement that defined the 1920s, particularly in the United States. Flappers were young women who rebelled against traditional norms by wearing short skirts (knee-length, which was scandalous at the time), bobbing their hair, and embracing a lifestyle of jazz, dancing, smoking, and drinking. Their style was characterized by dropped waistlines, straight silhouettes, and a rejection of corsets, symbolizing free

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dom, modernity, and female empowerment. The flapper look became iconic through film stars like Clara Bow and Louise Brooks, and was popularized in illustrations and media, becoming a global symbol of the Roaring Twenties.

Philosophy

The flapper philosophy centered on liberation, individuality,

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