Flora & Curl

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Flora & Curl is a plant-powered, natural haircare brand dedicated to textured hair—curls, coils, and waves. The brand was born out of a personal journey to embrace natural hair after years of chemical straightening, with a mission to simplify and elevate the haircare routine for all curl types. Flora & Curl offers a streamlined, sensorial range of products made with botanical ingredients, designed to hydrate, protect, and celebrate natural hair. The brand emphasizes minimalism, time-saving routi...

nes, and self-care, aiming to make curl care easy, enjoyable, and accessible for everyone—from beginners to experienced naturals. All packaging is fully recyclable, and the brand is committed to sustainability, including plastic-free initiatives and supporting reforestation.

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