FLOWER Beauty

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FLOWER Beauty is a cosmetics brand founded by actress and entrepreneur Drew Barrymore, with a mission to deliver high-quality, affordable beauty products that are accessible to everyone. The brand emphasizes fun, empowerment, and inclusivity, aiming to make beauty routines easier and more enjoyable. FLOWER Beauty is known for its cruelty-free stance, innovative formulations, and playful approach to makeup, offering a wide range of products from eye, face, and lip makeup to nail polishes and frag...

rances. The brand initially launched exclusively at Walmart and later expanded to other major retailers, challenging established players in the mass cosmetics market with its 'mass luxury' philosophy—prestige quality at mass-market prices[1][2][3].

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FLOWER Beauty believes that beauty

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