Forplay

*Forplay* is a women's lifestyle fashion and apparel brand founded in 1986 in Hollywood, California. Originating as a retail store on the corner of Hollywood Blvd. & Wilcox, it quickly became popular among young Hollywood celebrities and entertainment industry stylists for its unique and distinctive product lines. The brand expanded into wholesale in 1997, servicing over 1800 business-to-business accounts across the United States and selling to more than 5,000 retail outlets worldwide, inc