Foundwell

ethical consumption. Their collection reflects a deep appreciation for craftsmanship and history, appealing to consumers who value unique, enduring fashion over disposable trends.

Philosophy

Foundwell embraces a 'buy less, buy better, make it last' philosophy, focusing on quality vintage and antique clothing that promotes sustainability by extending the life cycle of garments. The brand supports ethical consumption by offering pieces that are already in circulation, thereby reducing the demand for new production and its associated environmental and social costs.

Sustainability

Approach: Foundwell promotes sustainability by focusing exclusively on vintage and antique clothing, which inherently supports circular fashion by reusing and repurposing existing garments. Impact: By curating pre-owned pieces, Foundwell reduces the environmental footprint associated with new clothing production, including resource use and waste. This aligns with the broader ethical fashion movement that encourages consumers to buy less and choose quality over quantity.

Founders

Alan Bedwell, Background: Started Foundwell at a young age in 2009, with an early passion for collecting vintage items such as enamel cufflinks and silver charms. His interest in vintage and antique pieces grew from childhood experiences accompanying his mother to markets and shops, developing a keen eye for art deco and unique collectibles.

Background

Founded in 2009, Foundwell curates vintage and antique clothing from around the world. The brand has gained recognition for its carefully selected archive and was chosen to be carried by Todd Snyder's first flagship store in the US, highlighting its reputation for quality and style.

History

Since its inception in 2009 by Alan Bedwell, Foundwell has grown from a personal passion project into a respected name in vintage fashion. The brand's history is rooted in a lifelong interest in vintage collectibles and a commitment to sustainable fashion practices.