Fray

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Fray is an Italian haute couture brand specializing in luxury men's shirts, founded in 1962 in Bologna by Lucia Pasin. With over half a century of experience, Fray represents the pinnacle of Italian sartorial tradition, combining artisanal craftsmanship with innovation. Each shirt is crafted from premium fabrics such as Egyptian cotton, linen, and silk, sourced from renowned Italian and international textile manufacturers. The production process involves more than 30 meticulous phases, many perf...
ormed by hand, including hand-sewn collars and cuffs, hand-embroidered buttonholes, and mother-of-pearl buttons. Fray shirts are known for their impeccable fit, enhancing the male figure while ensuring comfort. The brand's philosophy centers on visible elegance, tradition, and perfection in every de
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