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*Fred Hayman Beverly Hills*** is a luxury fashion boutique and lifestyle brand rooted in the transformation of Rodeo Drive into a world-renowned shopping destination. Founded originally as Giorgio Beverly Hills in 1961 by Fred Hayman and George Grant, the brand became synonymous with Beverly Hills glamour and exclusivity. The boutique was notable for its signature yellow-and-white striped awning, symbolizing the Beverly Hills lifestyle, and for creating a social shopping experience with am
...enities like a reading room, pool table, and oak bar. The brand gained fame for its high-profile clientele including Hollywood stars and royalty. In 1981, the brand launched the iconic **Giorgio fragrance, which was sold to Avon in 1987 for $165 million. After the sale, the store was rebranded a
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