Fred Perry

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Fred Perry is a British sporting and fashion brand founded in 1952 by champion British tennis player Fred Perry. Originally created as a sportswear label, it gained iconic status as casual wear through its association with UK alternative subcultures such as the Mods, skinheads, and later Britpop musicians. The brand is best known for its laurel wreath logo, symbolizing victory, which appears on the left breast of its garments. Fred Perry's style blends heritage British sophistication with functi...
onality, making it a symbol of rebellious style and individuality. Over decades, it has transcended its sporting origins to become a global emblem of youth culture and alternative fashion, worn by notable figures from tennis champions to musicians like Amy Winehouse and bands such as Blur and The Ja
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