Frida Querida

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Frida Querida is an eco-conscious fashion brand founded by Frida, focusing on sustainable, made-to-order clothing primarily crafted from bamboo fabrics. The brand emphasizes slow fashion and ethical production practices, including the use of organic materials, organic threads, and compostable packaging. Frida Querida was designed to create timeless, comfortable basics that promote confidence and skin-friendly wear, while minimizing environmental impact. Despite its commitment to sustainability, ...

the founder ultimately decided to leave the brand due to concerns about the inherent contradictions in producing new clothing and the environmental cost, advocating instead for improving existing sustainable brands rather than creating new ones.

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