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*G-Star* (formerly known as G-Star RAW) is a Dutch designer clothing company founded in Amsterdam in 1989 by Jos van Tilburg. The brand specializes in raw denim—denim that is unwashed and untreated—drawing strong inspiration from vintage military apparel worldwide. G-Star is recognized for its innovative approach to denim, including the introduction of raw denim jeans in 1996. The brand's aesthetic is heavily influenced by military clothing, emphasizing ruggedness and utilitarian design. G