Gene

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Gene Clothing Brand

The Gene clothing brand encompasses multiple entities, each with distinct backgrounds and philosophies. *Lora Gene* is an exclusive women's clothing brand founded by Lora Nikolaeva in 2010. It emphasizes size inclusivity and focuses on serving women rather than trends. The brand is known for its minimalist aesthetic and commitment to sustainability.

*Genes Lecoanet Hemant* is another entity, founded by Didier Lecoanet and Hemant Sagar in 1981. It is known fo

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r its modern expression and cross-cultural influences, with a focus on ready-to-wear clothing.

*Genes* from Peru, established in 2020, is a knitwear brand dedicated to sustainability and Peruvian artisanal craftsmanship.

Philosophy

Each Gene brand has a unique philosophy. Lora Gene focus

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