Generico
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Generico is a clothing brand that emphasizes sustainable fashion principles rooted in historical and cultural movements that challenge mass production and promote ethical, eco-friendly practices. The brand aligns with the broader sustainable fashion movement, which emerged as a response to the environmental and social impacts of traditional fashion, including pollution, resource depletion, and exploitative labor practices. Generico's philosophy reflects the values of slow fashion, fair trade, an...
d ethical manufacturing, inspired by key milestones such as the anti-fur movement, fair trade certifications, and the global Fashion Revolution movement triggered by the Rana Plaza disaster. The brand likely integrates these principles into its design, production, and business operations, aiming to
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