Gia Mia

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I.Am.Gia is an Australian fashion clothing brand founded in 2017 by sisters Alana Pallister and Stevie Cox. The brand gained rapid popularity through social media, especially Instagram, and celebrity endorsements from figures like Bella Hadid, Kylie Jenner, and Selena Gomez. Named after supermodel Gia Carangi, I.Am.Gia embodies a strong, independent female archetype designed to empower women. The brand is known for its edgy streetwear style, including cargo pants, snakeskin boots, and corsets, a...
nd has released notable collections such as the 'Icons' (inspired by the model-off-duty look) and 'Miss Gia Racing' (inspired by Pallister's experience as a grid girl). I.Am.Gia's marketing strategy heavily leverages Instagram, where it has over 1.2 million followers. Despite its success, the brand
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