Giannico

, cosmopolitan spirit, reflecting Niccolò's Milanese roots and passion for art. Giannico's collections, such as the SS18 line, mark the evolution and maturation of both the designer and the brand's identity, appealing to a modern, art-loving woman who is both fashionable and sophisticated. Niccolò envisions Giannico growing into a historic fashion name with multiple stores worldwide in the coming decades.

Philosophy

Giannico's philosophy centers on creating shoes as wearable art and sculpture, combining irreverence with sophistication. The brand strives to add an extra hint of desirability and uniqueness in a crowded market, appealing to a cosmopolitan, modern woman who loves art in all its forms. Determination, creativity, and a refusal to be limited by age or convention are core to the brand's ethos.

Sustainability

No specific information on sustainability practices or policies is provided in the available sources.

Founders

Niccolò Beretta, Background: Born in Milan, Niccolò started designing shoes as a child and launched Giannico at 15 while studying art in Sydney. He moved back to Milan to develop the brand, gaining recognition for his fresh, artistic approach to luxury footwear.. Giannico (brother), Background: The brand name Giannico is a union of Niccolò's and his brother's names, indicating a family collaboration, though Niccolò is the primary creative force.

Background

Niccolò Beretta's passion for drawing and design began in childhood, initially focused on princess gowns before evolving into shoe design. Starting Giannico at 15, he faced challenges gaining credibility due to his youth but persevered with support from his mother. The brand quickly rose to prominence, winning awards such as Footwear News' Best Emerging Talent and securing high-profile retail placements like Barneys. Giannico's studio in Milan reflects the brand's glamorous and artistic identity.

History

Founded circa 2013-2014 by Niccolò Beretta at age 15, Giannico rapidly gained attention for its innovative designs. Key milestones include winning the 'Who is On Next' award in 2015, receiving Footwear News' Best Emerging Talent award, and debuting collections like SS18 that mark the brand's evolution. The brand has become a favorite among celebrities and fashion personalities, with plans to expand retail presence in the next 5 to 10 years and establish a lasting legacy in fashion.