Ginanni
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Ganni is a Danish contemporary ready-to-wear fashion brand known for its playful, eclectic style that blends Scandinavian minimalism with vibrant patterns and bold colors. Founded in 2000 by Frans Truelsen, the brand gained international recognition under the leadership of husband-and-wife duo Ditte and Nicolaj Reffstrup. Ganni's collections are celebrated for their versatility and distinctiveness, offering a fresh take on luxury fashion with a focus on comfort and flair.
Philosophy
Ganni's
...philosophy revolves around 'Scandi 2.0,' a playful and eclectic approach to Scandinavian design, combining vibrant patterns, quirky details, and a mix of feminine and edgy elements.
Sustainability
Practices: Uses certified organic cotton, recycled materials, and ensures responsible production practices. Initiatives: Ganni Repeat rental service, upcycled collections, and partnerships for sustainable fashion.
Founders
Ditte Reffstrup, Background: Started her career as a clothes buyer for Danish and Parisian brands. She became the Creative Director of Ganni in 2009.. Nicolaj Reffstrup, Background: Former technology entrepreneur with a background in IT. He served as CEO of Ganni from 2009 to 2018 and now focuses on sustainability initiatives.. Frans Truelsen, Background: Founder of Ganni in 2000, initially focusing on cashmere apparel.
Background
Ganni was founded as a cashmere label in 2000. The Reffstrups took over in 2009, transforming it into a global fashion brand. The company is known for its ready-to-wear collections and has expanded to include multiple stores worldwide.
History
Founded in 2000 by Frans Truelsen, Ganni gained recognition under the Reffstrups' leadership. Private equity firm L Catterton acquired a 51% stake in 2017. Laura du Rusquec became CEO in 2024.
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