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Gio Goi is a Manchester-based streetwear fashion brand co-founded in 1990 by brothers Christopher and Anthony Donnelly. It emerged from the vibrant Manchester rave scene, quickly gaining a cult following for its authentic, raw energy and connection to youth culture. The brand is known for its streetwear designed "by the lads for the lads and girls," blending heritage with contemporary style. Gio Goi has dressed iconic musicians such as The Stone Roses, Happy Mondays, Amy Winehouse, Pete Doherty,...
and Kate Moss, reflecting its deep roots in music and youth subcultures. After a period of acquisition by JD Sports Fashion in 2013, the Donnelly brothers reacquired the brand and continue to direct its art and cultural relevance, involving the next generation in its evolution. Gio Goi maintains a
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