Glück

ure craftsmanship that translates into ready-to-wear collections. Their recent couture line, showcased at Berlin Fashion Week, featured 20 artistic costumes inspired by the classical elements, offering an immersive, dreamlike experience beyond reality. GLÜCK embraces a sexual revolution ethos, sustainability through deadstock materials, and a philosophy of no rules and no labels.

Philosophy

GLÜCK stands for fearless self-expression, confidence, and empowerment. The brand celebrates the sexual revolution and promotes inclusivity and genderless fashion. It embraces surrealism and unconventional inspirations to create wearable statements that challenge norms. Sustainability is integral, with a commitment to using deadstock materials to reduce environmental impact. GLÜCK rejects traditional fashion rules and labels, encouraging individuality and unapologetic style.

Sustainability

Materials: Proudly uses deadstock materials to minimize environmental impact. Approach: Committed to sustainable fashion by ensuring that looking good does not cost the planet, integrating eco-conscious practices into its production. Values: Sustainably sexy, genderless, and inclusive fashion that respects the environment.

Founders

Egor Bashtovenko, Background: Ukrainian fashion designer who founded GLÜCK in Kyiv in 2019. Known for expertise in working with patent leather and mesh fabric, Egor pioneers the brand’s aesthetic by creating couture pieces that evolve into ready-to-wear collections. He leads the brand’s vision of blending surrealism, joy, and sexiness into fashion.

Background

Founded in Kyiv in 2019 by Egor Bashtovenko, GLÜCK quickly established itself as a brand that embodies a mood and atmosphere rather than just clothing. The brand relocated its headquarters to Berlin, where it has gained recognition for its couture and ready-to-wear collections. GLÜCK debuted its couture collection at Berlin Fashion Week 2024, presenting a surrealistic dreamscape inspired by the four classical elements. The brand is noted for its artistic approach and immersive fashion presentations.

History

GLÜCK was launched in 2019 in Kyiv by Egor Bashtovenko. It has since moved its base to Berlin, where it has expanded its presence and influence. The brand made a notable debut at Berlin Fashion Week with its couture collection titled “Beyond reality with GLÜCK: a surrealistic dreamscape,” featuring 20 artistic costumes. GLÜCK has been recognized for redefining party wear and pushing boundaries in fashion through its surreal and imaginative designs.