GOEN.J is a South Korean fashion label founded by designer Goen Jong in 2012 after her studies at the prestigious Studio Berçot in Paris. The brand is renowned for its unique blend of architectural silhouettes and refined romanticism, combining delicate femininity with structural, sometimes sporty and masculine elements. GOEN.J emphasizes dynamic movement and vitality in womenswear, creating designs that balance contemporary simplicity with a fresh perspective. The label has gained international...
recognition without traditional marketing or runway shows, being stocked by high-end retailers such as Opening Ceremony, Harvey Nichols Hong Kong, Barneys New York, Net-a-Porter, Farfetch, Selfridges, Liberty, Bergdorf Goodman, Moda Operandi, Shopbop, and Yoox. GOEN.J won the 12th SFDF Award in 201
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