Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow, launched in September 2008 as a weekly email newsletter offering new age advice, recipes, and product recommendations. It has since expanded into a multi-platform enterprise encompassing e-commerce, fashion collaborations, pop-up shops, wellness summits, a print magazine, podcasts, and a Netflix docuseries. Goop is known for its high-end, curated product selection—ranging from clothing and beauty to wellness gadgets—and i...
ts aspirational, holistic approach to modern living. The brand has cultivated a loyal, affluent, and educated female audience, often referred to as 'Goopies,' who value personalization, health, and wellness. Goop’s content and products frequently court controversy for promoting alternative therapies
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